Science Says Reading In This Font Can Improve Your Memory

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When it comes to reading and storing the things you read in your memory, it can be an incredibly daunting task for some people. With so much information available in books and on the Internet, it’s easy to learn a few new facts each day.

But how much of that do you actually remember? If your answer is “not much,” you may want to pay closer attention. Scientists at RMIT University in Melbourne, Australia, recently designed a new typeface—and it was invented specifically with the read-it-and-forget-it people in mind.

Very appropriately, the font is called Sans Forgetica. The idea behind Sans Forgetica is simple: The typeface is a tiny bit difficult to read, which means your brain has to work twice as hard to understand what it says.

As a result of that deeper focus, you’ll have stronger recall of whatever it is you’re reading. That’s not just a hypothesis, either. The typeface was created by a team of researchers and academics from RMIT University’s School of Design and its Behavioural Business Lab. The group worked with renowned typographer Stephen Banham to test and refine their product.

The font uses principles of cognitive psychology to create an effect known as desirable difficulty,” the researchers note, “in which minor obstructions to learning processes cause the brain to engage in deeper cognitive processing. The result is improved memory retention.”

To get the typeface now (and hopefully never forget another fun internet fact again), go to to download it for free. You can also add the typeface as a Chrome browser extension, which means you can do all of your online reading in this magical font.

So, it’s time to say goodbye to cracking your brain to remember and pull back what you read from your memory. You will be a much better person for it!



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