Instagram has become one of the biggest and most popular social media apps in recent years, with users building up a following for different reasons.
Now, the app has decided to crack down on accounts with fake followers and are removing likes and comments that were created by these fake followers.
In a new blog post, Instagram says that it wishes for its users to have “real experiences and genuine interactions” and inauthentic activity like third party apps that artificially grow engagement isn’t part of that experience.
Instagram is using new algorithms that will help identify these accounts and remove the inauthentic activity including likes, follows, and comments that were artificially done using these apps. They have already started alerting accounts that use these third-party services by requesting that they change their passwords to cease these apps’ access to their accounts.
Giving third-party apps your Instagram information could also be risky and your information could be compromised. Even if you weren’t aware that a third-party app still had access to your Instagram account, you’ll still be notified to change your password.
The post said, “Since the early days of Instagram, we have auto-detected and removed fake accounts to protect our community. Today’s update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways. We’ll have more updates in the coming weeks on additional measures we’re taking to tackle inauthentic activity on Instagram.”