Coca-Cola Considers Infusing Marijuana Into Drinks
Coca Cola on Monday, September 17 confirmed it is interested in exploring the possibilities of using a key ingredient in marijuana in “wellness beverages,” as a growing number of mainstream companies develop cannabis-infused drinks.
— Bloomberg (@business) September 18, 2018
Company spokesman Kent Landers said no decision had been made to enter that specific market but admitted it was “closely watching” how the sector was evolving.
“We have no interest in marijuana or cannabis,” Coca-Cola said in a statement. But iconic soft drink producer is “closely watching the growth of non-psychoactive CBD (cannabidiol) as an ingredient in functional wellness beverages around the world.”
Cannabidiol is a chemical in marijuana that does not have the intoxicating effects of THC, the major active ingredient that causes the “high.” It has been used to treat epilepsy and other maladies.
“The space is evolving quickly,” Coca-Cola said. “No decisions have been made at this time.”
Cannabidiol, or CBD, does not produce the high normally associated with marijuana.
— KSNV News 3 (@News3LV) September 18, 2018
It is believed by many to have anti-inflammation and pain-relieving properties, and numerous CBD-infused products have emerged recently.
— CNBC (@CNBC) September 17, 2018
Coca Cola’s statement follows reports that it had been discussing a tie-up with the Canadian marijuana company Aurora Cannabis to produce a health drink.
Canada is set to legalize cannabis on October 17 after both houses of Parliament voted to make the drug available for recreational use.
That move has been seen as a potential prelude to further legalization in the United States, even though recreational use of marijuana is still only permitted in a handful of states.