Apple Launches iPhone XS, iPhone XS Max – See Release Date, Price And More

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Apple Launches iPhone XS, iPhone XS Max - Here's All You Need To Know So Far

Apple Launches iPhone XS, iPhone XS Max – Here’s All You Need To Know So Far

Apple on Wednesday, September 12, unveiled a raft of new smartphones including the new iPhone XS, iPhone XS Max, iPhone XR and Apple Watch Series 4 at its highly-anticipated launch event in Cupertino, California.

The two new models – iPhone XS and iPhone XS Max – look almost identical to their predecessor, but there are two immediate differences: for one, they’re both available in gold, unlike last year; and more importantly, the XS Max is huge. It’s not just the biggest iPhone ever, it’s one of the biggest phones out there, period.

As rumors anticipated, the new models ditch the home button in favor of the iPhone X’s edge-to-edge display with Face ID facial recognition replacing the Touch ID fingerprint scanner.

Both phones have the company’s faster A12 Bionic processors as well as improved water resistance. Storage will start at 64GB of storage with other options available including a 512GB variety.

CEO Tim Cook said the two new devices “took iPhone to the next level”.

Both devices feature the same all-screen front panel that was first introduced on last year’s iPhone X, and use facial recognition technology to unlock the device.

The iPhone XS and iPhone XS Max are the two premium iPhones and direct successors to last year’s popular iPhone X. Similar to the iPhone X, the iPhone XS has a 5.8-inch OLED display.

The XS Max can be equated to a “Plus” sized device, packing a supersized 6.5-inch OLED screen into a phone that is roughly the same size as Apple’s previous Plus devices, which had 5.5-inch screens.

According to the firm, battery life on the iPhone XS will be 30 minutes longer than the iPhone X’s, while the larger XS Max will last an hour an a half longer than the iPhone X.

Apple is also expected to introduce a less expensive iPhone XR with a 6.1-inch LCD display, lower quality than the XS devices’ premium OLED panels. It is expected, however, come in a variety of colors including black, red, white, blue, coral and yellow.

Release date

Apple’s iPhone XS and XS Max will be available to pre-order from 14 September, with shipping to begin on 21 September. Pre-orders will begin on 19 October before shipping on 26 October.


The iPhone XS and XS Max will be offered in 64GB, 256GB and 512GB configurations. Also, the XS will fetch £999, £1,149 and £1,349, while the XS Max will set you back £1,099, £1,249 and £1,449, respectively.

The iPhone XR, which will be offered with 64GB, 128GB or 256GB storage, will be priced at £749, £799 and £899, respectively. 



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