Sterling Bank Says Sorry For Stirring #BankWars With Controversial Artwork

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Nigerian Bank Wars: Harmless Banter Or An Outright Lack Of Professionalism?

Sterling Bank Says Sorry For Stirring #BankWars With Controversial Artwork

Sterling Bank on Tuesday evening tendered an apology as regards to the subtle banter tweet it posted via its Twitter handle during the weekend.

Nigerian Bank Wars: Harmless Banter Or An Outright Lack Of Professionalism?

The Bank had trolled some prominent Banks in Nigeria, including United Bank for Africa, First City Monument Bank, First Bank, Access Bank, Guarantee Trust Bank and Union Bank using a controversial artwork.

Although the internet was lit up with social media users seemingly excited about it, it was learnt that things got out of hand beyond the surface.

Sterling Bank Says Sorry For Stirring #BankWars With Controversial ArtworkWhile 360nobs cannot independently confirm this, Nairametrics is reporting  that Guaranty Trust Bank reported the tweet to the Central Bank of Nigeria (CBN) after declining to get involved in the tweet banter.

It added that the apex bank subsequently sent Sterling Bank a letter requesting that the bank immediately “pull down the post from its Twitter handle, write and unreserved apology, through the same medium, to all banks whose logos and buildings you used in the advert and explain within twenty-four hours why regulatory sanctions should not be imposed on your bank”

“The CBN claimed this was “an attempt” by Sterling Bank to “exploit the power of the social media to demarket other banks”. They also claimed this was in violation of section 44 of the Banking and Other Financial Institution Act (BOFIA).”

Contrary to the pulse generated from the tweet the CBN claims that the post “generated negative comments for the entire banking industry.”

However, in a tweet posted last night, the bank “tendered its unreserved apology to all banks the likeness of whose logos and buildings featured in the referenced tweet.

”Our apologies go out to all the banks -the likeness of whose logos & buildings featured in a post which we have since deleted. We remain committed to building an organisation that enables our youth find expression & we will continue to do this in the most responsible fashion.

Datboyjerry

Datboyjerry

I am but your herald boy in the art of the pen.. An eccentric Environmental Biologist smouldered in the glorious epiphany of online journalism. If you ever find my article unduly insipid, sue me and i’ll refund you...

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