Former US President Barack Obama and his wife Michelle Obama have formally announced on Monday a multiyear production deal with Netflix in which the duo will produce television shows and films for the streaming service.
The deal will give Mr. Obama an international television platform during his post-presidency, allowing him to reach millions of people in the United States and internationally.
The couple has created “Higher Ground Productions,” a company to produce content for Netflix, the streaming service announced.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” the former president said in a statement.
“That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
Speaking on the development, Ted Sarandos, Netflix’s chief content officer, said:
“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.
“We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”
Michelle Obama was quoted to have said:
“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” she said in a statement.
“Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”