The test is over! Microblogging website Twitter Inc (TWTR.N) announced on Tuesday that it’s rolling out longer tweets to virtually all of its users, doubling the traditional 140-character limit to 280 characters.
The company has been testing longer tweets since September, and claims the test proved out the company’s theory — that giving more people room to tweet results in more engagement.
“People who had more room to Tweet received more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter,” the company wrote in a blog post.
Twitter has been testing longer tweets with “tens of millions” of users, according to company spokesperson Will Stickney.
User posting in languages including Japanese, Korean and Chinese, which do not face the issue of “cramming”, will continue to have a limit of 140 characters, Twitter said.
It had been feared that licence for an expanded character limit would negatively effect the brevity of the social media site experience.
Explaining further, Twitter said: “Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer. This shows that more space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before.”
“In September, we launched a test that expanded the 140-character limit so every person around the world could express themselves easily in a tweet,” said Aliza Rosen, Twitter’s product manager.
“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter.”
The company did not say when it would start allowing users to post 280-character tweets.
It should be noted that Twitter has about 330 million monthly active users around the world.