Popular US artist Sean Combs — or, the artist formerly known as Diddy, Puffy, Puff Daddy, etc. — on Saturday announced that he he’s changing his name yet again; that he’ll be using exclusively from here on out: Love, a.k.a. Brother Love.
‘I decided to change my name again!’ he told his fans social media on Saturday, which turned out to be his 48th birthday.
“I know it’s risky because it could come off as corny to some people,” he said. “So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.” He explained that he’s Love now because “I’m just not who I am before. I’m something different.” He tagged his excited post: ‘Takedat’.
Born in 1969, the son of a teaching assistant and murdered father was at birth named the unremarkable Sean John Combs.
But in 1997 he grew tired of being plain old Sean – opting instead for the name by which the then record producer first found fame – Puff Daddy.
I decided to change my name again!
— Sean Diddy Combs (@diddy) November 4, 2017
Then he was P. Diddy, only to drop the P five years later to become “Diddy,” which was later expanded to encompass group Diddy — Dirty Money. And in 2014, he said he wanted to be known as Puff Daddy again.
The media mogul, 48, said the name change was inspired by his evolving persona.