For the first time since 2002, Brazilian Gisele Bundchen is not the world’s highest-paid model. The 37 year-old has been knocked from the top spot on Forbes’ annual list by comparative newcomer Kendall Jenner, who took the crown for 2017 after raking in $22 million this year.
She took the top spot, thanks to major deals with Adidas, Estee Lauder and La Perla (among others), her family’s E! reality television show and her clothing line with sister Kylie.
Jenner is taking the top spot on Forbes’ yearly highest-paid models list after having just made her first appearance on the list in 2015.
Also contributing to the 22-year-old’s income are the many social media endorsements aimed at her 85 million Instagram followers.
The 37-year-old Bündchen comes in second, earning $17.5 million, while Chrissy Teigen makes her debut on the list, rounding out the top three with $13.5 million.
Rosie Huntington-Whiteley and Gigi Hadid are both in joint place on the list as they raked in $9.5 million from projects this year, whilst Bella Hadid brought home $6 million following her partnerships with Dior beauty, Nike and Victoria’s Secret.
According to Forbes, the 10 highest-paid models list is determined by calculating pre-tax earnings brought in between June 1, 2016 and June 1, 2017 and includes income from brand contracts including cosmetics, fragrance, footwear and apparel.
Forbes’ highest-paid models for 2017:
1. Kendall Jenner – $22 million
2. Gisele Bundchen – $17.5 million
3. Chrissy Teigen – $13.5 million
4. Adriana Lima – $10.5 million
5. Rosie Huntington-Whiteley – $9.5 million
6. Gigi Hadid – $9.5 million
7. Karlie Kloss – $9 million
8. Liu Wen – $6.5 million
9. Bella Hadid – $6 million
10. Ashley Graham – $5.5 million