Finland’s HMD Global has resurrected the Nokia 3310, one of the world’s most popular call-and-text handsets, before touchscreen smartphones popularized by Apple’s iPhone took over the mobile landscape.
While the original handset was considered iconic because of its popularity and sturdiness, the revamped version will be sold under licence by the Finnish start-up HMD Global, which also unveiled several Nokia-branded Android smartphones.
The new version will bring back its predecessor’s popular “Snake” game and distinctive ringtones, said Arto Nummela, the head of Finnish start-up HMD Global which will produce the phone under a licensing agreement with Nokia.
“The telephone will allow you to talk for 22 hours, ten times more than the original,” he said during a presentation in Barcelona on the eve of the start of the Mobile World Congress, the world’s biggest mobile phone show.
Launched in 2000, Nokia’s original 3310 sold nearly 120 million units worldwide before it was discontinued in 2005, making it one of the world’s best-selling mobile phones.
Analysts said resurrecting the popular model was a clever way for HMD Global to relaunch Nokia’s brand.
“HMD launched three new smartphones and an iconic mobile. It is a way to create a halo effect around the other models by reviving talk about the Nokia brand,” said Thomas Husson, a mobile analyst at Forrester.
Here’s all you need to know so far about the new Nokia 3310.
– It has a full color screen, a huge upgrade from the graphic LCD panel on its predecessor.
– It comes in four colors: a glossy red and yellow, and matte dark blue and gray.
– Snake is back, and it slithers on a more colorful maze.
– It has a camera and allows web browsing.
– It boasts of up to 22 hours talk time and “month-long” standby
– It will retail globally for 49 euros or roughly 2,600 pesos. The highest capacity iPhone 7 Plus, at around P55,000, is equivalent to at least 21 3310s.