Introducing The All New RR Model, The Range Rover Velar

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Land Rover has announced the newest addition to the RR family, the all-new model would be the fourth member of the luxurious lineup and it’ll be called the Range Rover Velar.

The Velar would be unveiled at the Geneva Motor Show in March.

Land Rover’s chief design officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand.”

“The Range Rover Velar changes everything,” he added.

The new Range Rover takes its name from the original RR prototypes from the 1960s. Back then, Land Rover tells us, development engineers needed to shroud the first RR to conceal its identity and keep it a secret, and chose the name because it derives from the Latin ‘velare’. Which means ‘veil’, or ‘cover’.

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