Twitter has decided that it would not completely shut down its video-looping service Vine.
In October, the popular micro-blogging outfit had announced that it would discontinue the use of the 6-second video app.
However, the company has announced that Vine, the service, will die but that Vine, the app, will continue.
In January, the Vine app will become Vine Camera, which will still allow users to make the six-second looping videos that made Vine a favourite among users.
While users will now be able to either post the videos to Twitter or save them to their phone it will no longer be possible to post Vines to Vine.
All existing Vines will still be there to see at Vine.com and downloads of one’s entire Vine oeuvre remain possible, for the foreseeable future.
Community and Creators,
In October we let you know that we’re shutting down Vine. Since then, we’ve been working closely with creators to find out what’s important to you, to answer your questions, and to make sure we do this the right way.
Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone. In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter — stay tuned for a “Follow on Twitter” notification soon. And last but not least, you can now download your Vines through the app or the website. All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years. See our FAQ for more details and stay tuned on our website, app and @Vine on Twitter for updates.
Thank you for the culture that you have helped shape, and for the content you’ll continue to make everywhere. You make the world a funnier, weirder, richer, more beautiful place.
– Team Vine & Twitter