The Association of Music Artistes Managers of Nigeria (AMAMN) in continuation of training of its members held the second in its series of seminars called “ABC of Artiste Management”
Pub 1, 1 Adekunle Fajuyi Street, Ikeja GRA was were the seminar held on Tuesday, 29th of November, 2016 and it was a coming together of ideas, creating a resolve by managers to do better to add value and protect their clients (the Artistes) and themselves.
Mr. Chinedu Chukwuji, MD/CEO of COSON, took the audience on “Intellectual Property, Royalty and Piracy: The Dos and Don’ts” as a foremost intellectual property expert, he x-rayed the Nigerian Copyright act and touched on scenarios bordering on copyright, protection and piracy. The importance of the topic was evident from the massive interaction during his Q & S session, which also got Mr. Efe Omorogbe (member, Advisory Board of AMAMN and of the COSON board) excited and involved during the session.
Mr. Michael Ugwu, West African Head, Sony Music Entertainment West Africa spoke on the subtle markers that can help an artiste get a big label backing, when he spoke on his topic, “Branding an Artiste for a Label’. He dealt with the Nigerian peculiarity and how we fit within the global village of the sound world. PMAN’s President, Mr. Pretty Okafor, showed his passion for artiste welfare when he spoke on “The Artiste/Manager Relationship: How to Make It work”. He also spoke on the new arrangements within PMAN, the biometric cards and its benefits and the automated sharing system for royalty.
The founder of Play Data, who joined us via skype from the USA, Mr. Lanre “ElDee” Dabiri, capped off the seminar with a 20 minutes session on ”Music Tracking & Internet Marketing”, using the Play Data model as an example.
During the interactive and Q&A sessions, it was clear to all that to further create a more cohesive and lucrative music industry, all hands MUST be on deck and all parts played. Thereafter, all managers agreed there should be a more coordinated relationship via AMAMN with all relevant Associations and individuals who have a part to play in shaping the music industry and all managers agreed to abide by best industry practice. Certificate of participation was given to those in attendance and some registered members got the membership ID card and certificate.