Versace’s diffusion label, Versus Versace has revealed that singer Zayn Malik will join it as a designer.
The announcement was made by the vice-president of the Versace group, Donatella Versace.
“Versus is the rock and roll soul of the Versace family and has always been associated with music,” Ms. Versace, who owns Versus Versace, said. “Everyone from the Foo Fighters to Lenny Kravitz has played at the shows, and it is all about rebellion. For me, Zayn was the perfect fit.”
Zayn Malik partners with Versace
“That said, I was not exactly a fan of that band,” she continued. “But then I met him again when he started to date Gigi, who I work with all the time. And he impressed me very much — he was so mature, so thoughtful, treated her like such a gentleman. They are very nice young people, a lovely couple, in fact. And then he told me how much he loved fashion. It was then I knew he was the right face for what I had in mind.
“Many celebrities do clothing lines that just aren’t relevant,” Ms. Versace said. “This one? It will be. He’s smart to do it with me.”