Tecno Mobile, Chinese mobile phone company, has announced plans to set up a manufacturing plant in Lagos, Nigeria.
With their business entering its tenth year in the African market, the firm has said it has secured a large expanse of land in one of the choicest areas of Lagos.
Tecno Deputy Marketing Manager for Nigeria, Attai Oguche disclosed this at the launch of Tecno’s new phones, the Phantom 6 and Phantom 6 Plus. He said the firm is committed to the Nigerian market, hence the need to site a manufacturing plant in the country.
Tecno to open plant in Lagos
Tecno is seeking to expand its presence in Nigeria even further, following its impressive performance in the country’s mobile phone market. Its strategy of making cheap smartphones available in developing countries has paid off as it now controls about 25.3 percent of the mobile phone market in Nigeria, according to Tecno marketing executive, Jesse Oguntimehin.
The Nigerian market is Tecno’s biggest on the African continent, ahead of Kenya and Tanzania and The launch of the Phantom 6 on September 25 at Burj Khalifa towers, Dubai is the brand’s first step in long-term growth plan for the Middle-east and South American markets.