Jumia Nigeria is marking Nigeria’s 56th independence day anniversary this year by introducing an online store dedicated to made in Nigeria products.
The new store will be called Jumia Local and will be officially launched on Independence day, Saturday October 1, 2016 .
Jumia Local is the Nigerian shopping giant’s way of supporting local entrepreneurs and brands that manufacture or assemble their products in Nigeria. Merchants on the site will be able to sell their products at 0% commission, and have their products promoted through Jumia’s marketing channels (social media accounts, mobile apps, billboards, and radio).
It’s been called a social responsibility initiative that’s aimed at growing the Nigerian economy. According to Bili Sule , Head of Business Development, Jumia Nigeria, “To build a sustainable and healthy ecosystem for Nigeria, we need to focus on products made in Nigeria. The change starts with each and everyone of us and Jumia will lead the way by taking the responsibility to promote our own Nation’s products.”
Vendors that want to sell on the new online shop must have their products made or assembled in Nigeria. Another condition is that they have to sell online exclusively through Jumia for the first six months.