The Kardashian and Jenner sisters are knee-deep in trouble over “stealthily-disguised product placement” on Instagram.
Truth in Advertising (TINA), a nonprofit organization which is aimed at uncovering “false advertising and deceptive marketing,” has issued an ultimatum to the Kardashians and Jenners to either remove over a hundred Instagram false advertisements or they’ll report to the Federal Trade Commission (FTC) of alleged violations.
In a press statement released on Monday, August 22, TINA Executive Director Bonnie Patten said, “When it comes to sponsored social media posts, the law is clear—unless it’s self-evident that an Instagram post is an advertisement, a clear and prominent disclosure is required so that consumers understand that what they are viewing is an ad.”
It continued, “The Kardashian-Jenner family and the companies that have a commercial relationship with them have ignored this law for far too long, and it’s time that they were held accountable.”
TINA added that deceptive methods of advertising were applied on those over one-hundred posts as they included “promotion of more than two dozen companies and related products.”