Dr Sid tips off several artists whom he believes have been significant in positioning African music, aptly dubbed “the new sound”.
During an interview organized by Boiler Room in collaboration with the British Council alongside DJ Jimmy Jatt and Don Jazzy, Dr Sid proudly talked about Wizkid’s influence on scene. Read the excerpt from the interview below:
“We are very proud of Wizkid for what he has done and what he is doing. He has actually put Nigerian music on the map.”
Listing a few others whom the singer posits can represent the country internationally, he continued, “Tomorrow it could be Davido, next tomorrow, it could be Korede Bello, Tiwa Savage, Seyi Shay. They are all artistes that are getting recognized now in the music that they do in Africa.”
“What we need is to get the music on bigger platforms, proper global distributions, proper radio placement. If you wanna break the sound, you can actually say, “You know what? Every day on BBC or hot97, we are gonna play you music from Africa because that is the new sound”.
Dr Sid sounded very proud of his heritage as he said, “For me, what is most important is sound and the core element of the sound remains African.”
Although expressed distraught at he slow-pace at which the world was coming to terms with the acceptance of the continents style of music, Dr Sid declared, “It is taking longer for the world to actually recognize it but that is the new sound. Dance is there, electronic music is there, hip hop is there but the African sound is different, it is groovy and it makes you wanna move. You can see the infusion of that coming in a lot of songs than you actually know have African influence.”
African music especially those from Nigeria is very influential internationally. We just have to pay more attention to better production and especially better lyrics and we’ll be closer to the recognition we seek.
Watch the full interview HERE.