AFRIMA 2016: AU To Announce Host City On Monday

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The African Union Commission (AUCS) in partnership with the International Committee of the All Africa Music Awards (AFRIMA) will be expected to announce the city to officially host AFRIMA 2016 edition on Monday, August 15, 2016.

A statement issued as regards to the announcement by a representative of AFRIMA, Nneka Uche, in Abuja, also disclosed that the venue will be at Protea Hotel, GRA, Ikeja, Lagos.

READ ALSO: Ministers, Experts Call On AU Member States To Support Afrima

The 2016 edition of AFRIMA is scheduled to hold on 4-6 November.

In January 2016, the African Union identified and nominated four cities in the host country, Nigeria that include Cross Rivers, Akwa-Ibom, Rivers and Lagos to present itself for the hosting of the continental music awards, which is having its third edition in Nigeria.

The statement made it clear that the interest of the African Union in these cities was because of the vision of their state governments in promoting tourism, preserving Africa’s rich culture and inspiring the youths.

Other key factors considered are security, infrastructure and availability of appropriate venues among others.

According to Dr Mustapha Kaloko, the African Union Commissioner for Social Affairs, the main purpose of host city partnership was to shore up Africa’s image of a great continent sprawling with unequalled tourist attractions.

His words: “This, invariably, will assist in showcasing the economic potential of cities in Africa.

“It is to promote Africa’s strengths to the global audience which, in turn, adds to the GDP of the state and the continent at large.’’

The associate producer of the AFRIMA, Ms Adenrele Niyi, said that transparency and fairness, as depicted in AFRIMA’s ethos, would be highly employed in the choice of state that emerges as host.

“AFRIMA is an international platform which seeks to celebrate the African cultural heritage and values using this channel to reward established talents as well as emerging music talents of African origin.

“Also, AFRIMA creates sustainable growth of the African music industry as a contributor to national and continental economies.

“Among AFRIMA’s core values are fairness, integrity and transparency.

“The AU and the International Committee of AFRIMA will stand by these values in the choice of the host city for the 2016 edition,’’ Niyi said.

The AUC and AFRIMA partnership was established as a continental music and cultural initiative to celebrate, reward and showcase the rich musical heritage of Africa.

The continental award tagged AFRIMA 3.0, will hold its grand finale from Nov. 4 to Nov 6 in the city that emerges as the host.



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