CPC Queries Nigerian Breweries – Nigerian Breweries has been handed a 14-day ultimatum by the Consumer Protection Council of Nigeria to back up its statements made about beer.
The company had reportedly claimed beer had nutritional and therapeutic effects, which the CPC deemed as misleading information and an attempt to lure consumers.
“Nigerian Breweries had in media reportage of its recent symposium held in Lagos early July 2016 asserted that consumption of beer has many nutritional, health and therapeutic benefits,” a statement by CPC spokesman Abiodun Obimuyiwa read.
“CPC has sent a notice of the commencement of investigation of the claims to the leading brewery company, quoting relevant sections of its law mandating it to protect consumers from misleading advertisement or information on any consumer item, among others.”
The claims include that beer is not an alcoholic beverage and that if taken regularly and in moderation has many defined nutritional and health benefits and can indeed be part of a healthy life style. Other claims include “beer consumption has therapeutic qualities such as prevention of kidney stones, increase in anti-oxidant activity in the body, reduction in the risk of heart disease and blood pressure management.”
The CPC, which is conducting this investigation with the National Agency for Food and Drug Administration and Control (NAFDAC), gave Nigerian Breweries the ultimatum to provide backing for their claims or face sanction.