In celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel’s Tennessee Whiskey last week announced the Jack Daniel’s Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world. The first Barrel Hunt will take place at the home of the distillery in Lynchburg on July 1 and visit more than 50 countries in 90 days including Nigeria.
Jack Daniel’s will provide clues via its local Facebook pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery’s 150th anniversary.
Each hidden barrel in the scavenger hunt was handcrafted from the distillery and used to mature Jack Daniel’s Tennessee Whiskey before being specially fabricated for the Barrel Hunt to house prizes, including an original, one-of-a-kind bar kit made with white oak from the barrels. Barrel Hunt winners from Nigeria will also receive the authentic Jack Daniel’s barrel they find along with a travel ticket to experience the 150th anniversary celebration in Lynchburg Tennessee.
Official rules and regulations, and details on locations and dates for the Jack Daniel’s Barrel Hunt will be released in the coming weeks.
Your friends at Jack Daniel’s remind you to drink responsibly.