UFC Sold For 4 Billion Dollars – Premier mixed martial arts promotion company, Ultimate Fighting Championship, has been sold for $4 billion.
The company was purchased by a group of investors that includes talent agency WME-IMG and Michael Dell’s MSD Capital.
“We’ve been fortunate over the years to represent UFC and a number of its remarkable athletes,” WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell said in a statement. “It’s been exciting to watch the organization’s incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. We’re now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sport’s continued growth and success on a global scale.”
UFC was previously owned by brothers Lorenzo and Frank Fertitta, who bought the organization for $2 million 16 years ago.
“We’re confident that the new ownership team of WME-IMG, with whom we’ve built a strong relationship over the last several years, is committed to accelerating UFC’s global growth,” Fertitta said in a statement. “Most importantly, our new owners share the same vision and passion for this organization and its athletes.”