New York’s Tiffany & Co., best known for engagement rings and “Breakfast at Tiffany’s”Movie features Lupita Nyong’o in first ever campaign featuring celebrities.
Lupita shared the news via Instagram with the hashtag #Legendarystyle.
Tiffany & Co. tapped Grace Coddington to make over its campaigns and this one is the Legendary style fall campaign.
See Lupita’s post on instagram below
Tiffany & Co also shared the image below – a sketch of the shoot – for their followers on instagram.
We’re thrilled to announce the cast of our upcoming #LegendaryStyle fall campaign: @lupitanyongo@ellefanning @cturlington @nataliewestling, shot by the legendary #DavidSims in partnership with the legendary @therealgracecoddington. #Tiffany #TiffanyAndCo
Grace definitely selected very well casting Lupita alongside models Natalie Westling and Christy Turlington and actress Elle Fanning, making it the first time celebrities have starred in a Tiffany & Co. campaign. With David Sims as the photographer.
The stars aren’t the only changes. Coddington switched things up in terms of art direction, having the women pose in a studio instead of on the streets of New York. Instead of shooting still-life imagery of the jewellery, Grace focused on close-ups as they’re worn.
There are more campaigns to expect from the legacy brand such as the relaunch of its affordable “Love” collection with the slogan “#lovenotlike”.
The luxury market is currently struggling with sales including legacy brands by being too dated in their visuals.
Calling on the expertise of super creative Grace should inject a new lease of life.
Have a look at the pictures that have been released below;
Images: Instagram via Lupita Nyong’o, Elle Fanning and Natalie Westling