#LegendaryStyle: We Love Lupita Nyong’o in Tiffany & Co. 2016 Fall Campaign

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New York’s Tiffany & Co., best known for engagement rings and “Breakfast at Tiffany’s”Movie features Lupita Nyong’o in first ever campaign featuring celebrities.

Lupita shared the news via Instagram with the hashtag #Legendarystyle.

Tiffany & Co. tapped Grace Coddington to make over its campaigns and this one is the Legendary style fall campaign.

See Lupita’s post on instagram below

Me and @TiffanyAndCo! Unforgettable to work with @TheRealGraceCoddington on this new campaign!#legendarystyle

Me and @TiffanyAndCo! Unforgettable to work with @TheRealGraceCoddington on this new campaign! #legendarystyle

A photo posted by Lupita Nyong'o (@lupitanyongo) on

Tiffany & Co also shared the image below – a sketch of the shoot – for their followers on instagram.

We’re thrilled to announce the cast of our upcoming #LegendaryStyle fall campaign: @lupitanyongo@ellefanning @cturlington @nataliewestling, shot by the legendary #DavidSims in partnership with the legendary @therealgracecoddington. #Tiffany #TiffanyAndCo

 

Grace definitely selected very well casting Lupita alongside models Natalie Westling and Christy Turlington and actress Elle Fanning, making it the first time celebrities have starred in a Tiffany & Co. campaign. With David Sims as the photographer.

The stars aren’t the only changes. Coddington switched things up in terms of art direction, having the women pose in a studio instead of on the streets of New York. Instead of shooting still-life imagery of the jewellery, Grace focused on close-ups as they’re worn.

There are more campaigns to expect from the legacy brand such as the relaunch of its affordable “Love” collection with the slogan “#lovenotlike”.

The luxury market is currently struggling with sales including legacy brands by being too dated in their visuals.

Calling on the expertise of super creative Grace  should inject a new lease of life.

Have a look at the pictures that have been released below;

Tiffany & Co. _001_360nobs
Natalie Westling
Tiffany & Co. _002_360nobs
Lupita Nyong’o
Tiffany & Co. _003_360nobs
Elle Fanning

Images: Instagram via Lupita Nyong’o, Elle Fanning and Natalie Westling

Boluwa

Boluwa

Mass communication graduate and a broadcasting major. I love anything media related and I have great interest in entertainment, fashion and Food. My major strength in life is talking and everyday for me is a chance to get my voice heard.

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