Kylie Jenner Introduces New Eye-shadow Line: The ‘Kyshadow’ Palette

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Kylie has big news! She just launched her first eye product – the Kyshadow palette.

The palette is a set of nine powder eye shadows in neutral and brown tones. Kylie who was really successful with the launch of her lip kits and nail polish is about to change the makeup game with her palettes.

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Kyshadow Pressed Powder Eye Shadow Palette in neutral and brown tones

Kylie posted a cryptic image to Instagram telling fans to check out her app and personal website for more information on Monday:

The Kylie Cosmetics Instagram account also posted a tiny peek of the palette on Monday afternoon:

who's excited about the KyShadow palette???!!!!!!!!! Go to to find out all the details and shades!

A video posted by Kylie Cosmetics (@kyliecosmetics) on

Kylie finally posted a video on her website today with the caption, “Surprise, I’m launching a Kyshadow Palette !!! I’ve been working on this for months and i’m so excited to reveal the big news to you guys.”

She offers a close-up glimpse of the products via video. “I really want to tell people I’ve been using this every single day,” says Jenner, whose signature beauty look (in addition to her often-discussed full lips) typically includes brown smoky eyes.

The first palette the company will be launching is The Bronze Palette
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The Bronze Palette

“It was so important for me to release this one first,” she says in the video, which also includes a smoky eye tutorial with makeup artist Ariel Tejada.

“All of the makeup artists that work with me know that I’m very specific about the colors of brown that go on my eyes,” says Jenner in the video. “I really feel like I’ve perfected it in this palette.” She also describes the formula as long-wearing and effortlessly blendable.

Kylie Jenner with her signature brown smoky eye at the 2016 Met Gala
Kylie Jenner with her signature brown smoky eyes at the 2016 Met Gala

Given that Jenner says this one is the “first launch,” it’s safe to assume that some additional Kyshadow palettes are forthcoming.

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Mass communication graduate and a broadcasting major. I love anything media related and I have great interest in entertainment, fashion and Food. My major strength in life is talking and everyday for me is a chance to get my voice heard.

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