And this time tears fall down for Balmain’s fall-winter 2016 campaign. It was also led by Kim Kardashian and husband Kanye West for a second time.
The moody black and white images were captured by Steven Klein, and creative direction by digital artist, Pascal Dangin.
Besides the Wests, Olivier Rousteing tapped models Alessandra Ambrosio, Dilone, Joan Smalls, Josephine Skriver, Jourdan Dunn, Riley Montana, Sasha Luss and Ysaunny Brito.
The models pose in closeup shots with moody facial expressions and tears rolling down. Why are they crying? Are the clothes making them bleed like Kylie Jenner?
Have a look at the intense moody campaign below;
Images: Instagram via Balmain