Tunde Owolabi, Creative Director of Ethnik, a Sunday, 29th May 2016 marked a new dawn for his contemporary urban fashion brand as he unveiled Ethnik’s new collection at chic patisserie Araba’s Cafe.
The event played host to an exciting guest list which consisted of socialites, stylists, fashion editors, bloggers, fashion illustrators and fashion aficionados. Guests were treated to cocktails and canapes while shopping unique pieces from the various collections of the brand.
Ethnik which is designed and created by Tunde Owolabi; a renowned multi-dimensional Artist, presents a new voice for the fashion forward individual who is interested in creative ways of blending cultural fabrics specifically aso-oke with contemporary designs.
Tunde started designing his line of handmade unisex shoes (sneakers, sandals, slippers, loafers), belts and laptop bags with no formal design experience, he just had an idea which started with his sneakers of creating something different using celebrated and cultural handwoven fabric, Aso-Oke. Ethink’s aso-oke designs are all uniquely hand woven and sourced from Oyo state, where the fabric originated from – all aso-oke designs are based on old methods. He consistently looks for new ways to improve on the products and designs, which is admirable especially in a country where producing locally is expensive.
Ethnik pieces can be worn with anything – that’s the beauty of these pieces.
“This is what keeps me up at night. I am glad we are beginning to embrace our own. It is my desire that people feel like they are wearing a work of art; a collector’s item” – Tunde Owolabi, Creative Director; Ethnik.
See pictures of faces from the Ethnik’s launch and products
This event was proudly sponsored by Araba’s Cafe, Absolut Vodka, Mania Magazine,The Bobby Taylor Company, Belinda Otas and Simply Green Juice.