Lingerie designer, Naja, CEO Catalina Girald, recently released a collection with seven shades of nudes. Naja, an ethical lingerie brand launched its “Nude for All,”collection to suit all women – seven shades in total.
In an interview, the CEO & lingerie designer spoke about her inspiration and how great she feels to be part of the ‘nude for all’ movement. Girald is excited for “Nude for All” to launch at a time when so many other companies are catching up to the demand for more shades. “It’s time for people to have shoes in different colors. And leotards. And lingerie,” she says, “I’m really excited.”
Recently, there’s been a renaissance in redefining what the shade “nude” means. Shoe designer Christian Louboutin expanded his shades of skin-toned shoes. Dancers have come out with their own collections of leotards and ballet shoes after finding only light-colored ones.
Catalina says she first got the idea while watching the 2012 Olympics and seeing Gabby Douglas, who represented United States wearing “nude” colored shoes that didn’t match her skin.
“I used to be a gymnast so I’m always sensitive to those things, and it was the first time that it dawned on me that the wrap didn’t exist in other colors,” she says.
Naja the company came to life in 2014, but Girald held on to the idea of an inclusive collection of nude underwear.
Girald met Gina Rodriguez―who had not yet been cast in Jane the Virgin―at an event and shared her vision. “She said, ‘What?! That’s a great idea!’ and eight months later when she won the Golden Globe, I called her up and said, ‘Hey, remember that idea? Why don’t we do it? Can you be my partner?'” Girald recalls. Rodriguez, of course, said yes.
To create the seven shades, Girald first started with make-up to come up with base tones. “I pretty much bought every cosmetic possible,” she says.
The huge collection of cosmetics was then narrowed down to 23 colors and actually made 23 shades of bras and panties. To make sure it could really suit all skin tones, they put up ads on Craigslist and social media to have women come in and try them all on until they were left with the most universal shades.
It was important for Girald that “Nude for All” was not only about providing lingerie for all skin colors, but also to feature real women instead of models in the campaign. There are not only a variety of ethnic backgrounds, but body types as well.
Girald says the primary goal was to find women of accomplishment. “Our criteria was ‘women breaking the mold,” she says, “The idea was let’s find the woman with a cool story and whatever her body shape is, we’ll adjust to that. It was really great.” In addition to Rodriguez, there’s a Silicon Valley software engineer for an electric car company, a ballerina from the San Francisco Ballet, a Bangladeshi-Muslim girl who fought being in an arranged marriage, and a Harvard Business school student.
The campaign was directed by Badger & Winters, whose co-founder and chief creative officer Madonna Badger is fighting sexism in advertising through #WomenNotObjects, an effort to combat ads that objectify women.
The prices are also accessible, with bras at about N17,992 and underwear at N6,228, N6,920, and N7,612. Each bra also comes with a lingerie wash-bag made by women in need from Colombia through the Underwear For Hope Program.
Naja, however, has an environmentally friendly and efficient adaptive supply chain that produces only a couple hundred units in one month.
Checkout the Campaign below;