A new set of thirteen emojis have been designed by a four-team panel of Google’s engineers to better portray women who have a professional career.
The designers stated a New York Times post tagged “Emoji Feminism” as the motivation behind their new designs.
As young women are the highest users of emojis, the team hoped the new designs would “empower young women and better reflect the pivotal roles women play in the world”.
The emojis include, healthcare workers, scientists and businesswomen, women in technology, construction, farming and the food industry while the female musician emoji includes a homage to the late David Bowie – with a pink zig-zag on her face.
It has been presented to the Unicode consortium, the body which approves emojis as it’s the consortium’s duty to ensure all emojis display properly across the various platforms.
The term ’emojis’ means picture (e) and character (moji) in Japanese, these icons are mobile friendly and help tell a story when sending texts.
The term was added to the Oxford English Dictionary in 2013.
Emoji Feminist, Amy Butcher wrote on New York Times:
“Where, I wanted to know, was the fierce professional working her way to tenure? Where was the lawyer? The accountant? The surgeon?
We are told we are the new generation of American women; no longer a minority, we are, in fact, the majority of breadwinners in American homes. And yet the best we can get is the flamenco [dancer].”
While the new set of emojis will be due for release later in the year, it’s still unknown if Unicode will approve Google’s designs in time to be included.