Alternative Nigerian menswear brand, Orange Culture under the creative direction of Adebayo Oke-Lawal releases its AW16 collection. Titled ‘windy path’ , the collection plays on the human senses of feeling, hearing and seeing.
Speaking on the inspiration behind the collection and the direction of the lookbook, designer Adebayo Oke-Lawal said:
“[The shoot] Reminds me of the times when I felt alone before my talent helped me find my voice. Almost blown away by norms and expectations until I found out exactly what my channel of communication was supposed to be. Clothes helped me connect with the world. Before I could sketch, I remember feeling misunderstood, not heard and unable to speak. For me clothes became my senses before I learnt how to confidently utilise my actual senses.”
Orange Culture’s Windy Path is a brilliant mix of textures wool, linen, cotton, denim with bold etches of knitted words in Adebayo’s local language – Oju (Eyes), Enu (Mouth) & Eti (Ears). Colours are warm – browns, oranges and reds combined with cool tones of blue. Non-traditional suits, a lot of straps, Orange Culture’s collections is always about the feel, the details, the craftsmanship.
Checkout the AD Campaign below;
Checkout the Full Lookbook below;
Photography: Travys Owen at One league agency @travysowen
Styling, Art direction and Casting: Gabrielle Kannemeyer at One league agency and Lampost SA – @gabriellekannemeyer
Models: Kevwe, Ronald, Kwen and Samuel from 20model management@20modelmanagementCollection Collaborations
Bags: Nodrog Street @nodrog.st
Jewellery: Neon Zinn @neonzinn
Shoes: Maxivive @maxivive
Eddie Okolo @edgothboy