Design Meets Functionality in Grey’s New Spring/Summer 2016 Collection (Lookbook)

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Rukky Ladoja, Grey’s Creative Director, says the inspiration behind the collection, “is the often uneven, imperfect yet inspirational stories of women both from a personal and a socio-political platform”.

In this collection, Grey has used more luxurious fabrics such as satin silks and silk woven jacquard, designed unique prints and patterns to tell a story of strength, imperfection and transformation resulting in a collection that every woman, regardless of her layered experiences, can relate with, sartorially or personally.  Grey effectively uses etches, bows, illustrations, fringes and laser cut patterns to effectively tell its collection’s story.

Grey spring/summer collection is perfect meeting of design and functionality.  Check out the lookbook below.

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Grey

Photography: Tunde Mason
Art Direction: Ozzy Etomi
Styling: Rukky Ladoja and Ozzy Etomi
Make up: Omono Etomi
Shoes: Ozzy Etomi, Rukky Ladoja and Gbemisoke Shoes

Boluwa

Boluwa

Mass communication graduate and a broadcasting major. I love anything media related and I have great interest in entertainment, fashion and Food. My major strength in life is talking and everyday for me is a chance to get my voice heard.

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