Rihanna has the midas touch!
Little wonder The Kendo division of LVMH, Moët, Hennesy, and Louis Vuitton want her so much. They’ve shelled out a mouth-watering ten-million dollars ($10m ie N2, 000,000,000) for the star who’s always work, work, work, work, working.
This new deal will see the singer launch her own ‘Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017’.
The 28 year-old is an undisputed chart topper so it’s a game of wins for her and her makeup collection.
Celebrating his new money maker, David Suliteanu, chief executive officer of Kendo said: “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars”.
Reminiscing on the entertainer’s achievements. Suliteanu says:
“That is exactly where the Rihanna brand tends to orbit.
As an entertainer, the 28-year-old singer is the youngest solo artist to have 14 number-one singles on the Billboard Hot 100 and she has spent 58 weeks on the top of the chart.
So far, Rihanna has sold more than 54 million albums and 215 million singles worldwide.
Her tally of awards includes eight Grammys, 12 Billboard Music Awards and nine American Music Awards.
Her latest album, “Anti,” was released in January to strong sales.
As far as image goes, Rihanna received a Fashion Icon Award from CFDA in 2014”.
Kendo is honored to work with Rihanna.
This isn’t RiRi’s first stint in cosmetics. In 2013, she teams with MAC cosmetics on a limited-edition four-part RiRi Hearts MAC color cosmetics collection. In 2014, Viva Glam endorsed her as rep for its lipstick to raise funds for AIDS research.
Her strong business suit is perfumery. Rihanna has produced seven fragrances for Parlux Ltd.; her official fragrance distributors.
In the fall of 2015, Rihanna launched her latest fragrance which raised forty-six-thousand dollars ($46,000 ie N9.200,000) in one afternoon.
Although her perfumes seemed to be plummeting in sales earlier, her “shine bright like a diamond” attitude and not to mention back to back hits have netted about seventy-five-million dollars ($75,000,000 – my calculator broke trying to calculate this in Naira, lol.) in wholesale shipments of Rihanna’s Parlux fragrances; with a stronger market existing for her brand in the U.K. and Europe, particularly.
Diana Espino, global vice president of marketing and brand development attests, “Our Rihanna business continues to flourish”.
Espino said the reason Rihanna is a success in her business as well as music is “what she produces has the authenticity of a fashion icon and an entertainment trendsetter. She is really a developer. In an era of social media transparency, “the consumer knows it”.
Kendo has given Rihanna the opportunity to play a key role in the further development of her brand.
This new offer, not forgetting the cash, gives Rihanna a perfect platform to be effective in the ‘future development of all things Rihanna'”.
It seems our “Bitch better have my money” singer has received the money she intended shooting someone for, like bla bla, bla.