Davido is the latest African to come aboard the Sony Music Global platform and to celebrate this landmark achievement. The 23 year-old hosted a signing party at a top-notch Lounge in Lagos.
The party which was private-ish saw the likes of Tosyn Bucknor, Lola Rae, Lola OJ and Gbemi Olateru-Olagbegi of Beat FM grace the event which was hosted by BlackHouse Media, Nigerian Entertainment Today and ID Africa. A few-select journalists and bloggers were also in attendance to celebrate and party with the ‘Dami Duro’ crooner.
The aim of the conviviality included a list of special features Davido had prepared to serve those who attended. Features included the ”the release of his long-awaited sophomore album, his new artiste, his expensive accessories, serving the gist on his Sony Music deal and mainly, the star took his time to get feedback from friends in the Nigerian media”.
Speaking regards the new label sign in, Davido said ‘it will let him continue to have creative and business control especially in Africa’.
He said: “I spent almost a year going back and forth until this deal was actually completed. I wanted to make sure that I retained complete control over my work and that the terms of the deal were good for me. Now that this is done, I have several projects lined up. My album will be dropping later this year and we will be releasing a single this month. So expect bigger things!”.
Davido finalized the deal with Sony Music Global which he had been chasing for a while; finally flying to New York in January to wrap up discussions regarding his new album which is undisputedly of the the most anticipated album which has been named Baddest.
The star has reportedly spent around $1 million of his own money on the record for the past two years, and he feels ‘the timing seems right’.
According to Leadership, “The Sony deal, which was brokered in part by Nigerian-born, U.S.-based A&R Efe Ogbeni, will provide him with new resources to reach American and European fans. Davido envisions snagging an opening spot on a prime U.S. tour, a big push for a crossover single, and other traditional major-label marketing. Baddest will feature non-African artists—Future will appear on at least one song, Davido says—and strike an overall balance between Nigerian pop and American-inspired hip-hop”.