OUCH unveiled its 2016 collection on the 24th of February, 2016 at the rooftop of BLD By Play in Lekki.
Style influencers, fashionistas and other friends of the brand were on hand at the intimate event. The event which doubled as the finale for the OUCHMan 2016 search was hosted by the delectable Zina Anumudu and the dashing OUCH and Martini ambassador Bryan Okwara.
Speaking at the event the creative director of OUCH Uche Nnaji said “the 2016 collection themed ‘’My Way” is for the man who loves exclusivity in style, I am very happy to be associated with Bryan Okwara and Timi Dakolo this year and very proud of our new Ouchman ‘’
Award winning musician and the Voice Nigeria coach Timi Dakolo was also announced as the new brand ambassador.
The night of exquisite glamour and style was attended by a host of stars and media personalities like Audu Maikori of Chocolate City Group, Adebola Williams, Noble Igwe, Ifeoma Williams, Victoria Kimani, Mai Atafo, Denola Grey, Shade Ladipo, Tewa Onasanya, Remi Adetiba, Swanky Jerry, Yomi Casuals, Danjuma and many others.
Model and actor Charles Ujomu emerged as the OUCH man 2016 ahead of other 3 finalists including Odache Obe a banker, Francis Egwuatu Mr Universe Nigeria and Otto Cannon winner Gulder Ultimate Search viewer’s choice.
The winner was announced by Nigeria Country Manager Viacom and Image consultant Ifeoma Williams, RED Media co-founder Adebola Williams, Style Influencer/ CEO of 360nobs Noble Igwe and the Style Doctor Uche Nnaji.