Rémy Martin Cognac announced the launch of its new global campaign that recognizes and celebrates individual’s multi-talents in October 2015. Following the selection of DJ Jimmy Jatt, Folarin Falana(Falz the Bahdguy), Noble Igwe; Shina Peller, VJ Adams, Charles Okpaleke are been unveiled as the new set of influencers who embody the brand’s philosophy and lifestyle.
The campaign tagline, One Life/Live Them®, which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions. Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
See the campaign video featuring the new influencers below:
SHINA ABIOLA-PELLER – ENGINEER/ CAPITALIST/ NIGHT LIFE MOGUL/PERFECTIONIST
Chairman, Aquila Group Limited, a multi-million Naira conglomerate with international investments in real estate, hospitality, energy, financial services, entertainment and international trade, Shina is a true example of a man who not only lives many lives, but excels at every single one of them.
Son of the late famous Nigerian magician Professor Abiola Peller, Shina holds a bachelor degree in Chemical Engineering from Ladoke Akintola University of Technology (LAUTECH) and a Master’s degree in Business Administration. This is the foundation on which he has gone on to build the vast and diverse empire he is well renowned for today. “Why restrict yourself to one thing when you could excel at several other things,” he says.
Fondly called the “King of Nigerian Nightlife”, Shina’s vision to carve a niche and add value in the hospitality sector led him to set up Quilox Restaurant, Bar and Night Club which was the first purpose built world class night club in Nigeria. He also set up Aquila Records in 2014 in a bid to develop and support young exceptional talents.
ADAMS IBRAHIM – VIDEO JOCKEY/ FASHION ENTREPRENEUR/ RAPPER/ KING OF TALK
Popularly known as VJ Adams “The King of Talk”, Ibrahim was born Lagos State to the royal family of Oba Adetoye Ibefun Ogun state. The native of Ogun State, he obtained a diploma degree in Civil Engineering from the University of Lagos before proceeding to obtain a BBC certification in broadcasting.
And, being by nature a very patient, practical and efficient person who excels in matters of business, Ibrahim has gone on to broaden his horizons and also prosper as a fashion entrepreneur, rapper, and executive music producer.
CEO, Embruto Denims by VJ Adams and Smada Entertainment, Ibrahim believes there’s no second shot at living this one life so why not live them to the maximum.
CHARLES OKPALEKE – NIGHTLIFE TYCOON/ HEALTH ECONOMIST/ LECTURER/ SILVER TONGUE
A Medical Laboratory Scientist by discipline, one would naturally assume that Charles would be the nerdy, cloak-clutching, single-minded type but he is far from this science stereotype. This be-spectacled gentleman is a top entertainment entrepreneur; Charles is CEO and co-founder of one of Nigeria’s biggest and most successful nightlife chains: the Play Entertainment Network.
His foray into entertainment does go beyond just nightlife and hospitality too as he’s also a Nollywood movie producer. A firm believer that life is all about giving back, he says: “A tight fisted Hand is unable to receive.” This philosophy birthed the other aspects of his multi-facetted life: he’s a lecturer at the University of Nigeria, and also a United Nations Health Economics Consultant.
Rémy Martin remains committed to the core principles and values that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s social networked world,” said Augustin Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one thing, they are diverse and multitalented and we can’t wait to discover their passions. Just like Rémy Martin. “
Keep a look out for some of the other men Rémy Martin recognizes and admires over the coming months.