A fashion brand from New Zealand, I Love Ugly, faced a lot of backlash from feminists after it used sexy photos of women as props in advertising in its jewellery.
In the photos, men’s hands adorned with the brand’s rings cover breasts, butts, and in one case, a vagina.
The brand explained in a Facebook post that the campaign was an attempt to make jewelry appealing to even the most accessory-averse man.
But social media users were not having it.
After a torrent of criticism online, the fashion retailer responded by posting a photo of a topless man showing a woman’s hand adorned with the rings resting on the man’s chest.
Daily Mail pointed out that two out of the three rings featured in the campaign have already sold out, proving once again that sex will always sell.