Sound Sultan: “Nigerian Music Is Now A Multi-Billion Naira Industry”

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Sound Sultan pleased with music industry’s growth

Veteran singer Sound Sultan has revealed his delight at the financial growth of the Nigerian music industry.

Sound Sultan pleased with music industry's growth
Sound Sultan pleased with music industry’s growth

Sound Sultan, who made his official debut into the industry in 2000 with Jagbajantis, revealed the industry had gone from struggling to raking in billions of naira every year.

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“I’m very happy that this industry has gradually taken its rightful position,” he said. “It is quite remarkable that the sector is such a bankable industry. I’m sure in the music industry we are raking in billions every year, which is not a joke.”

“The music industry I knew way back was struggling. It was not even considered in the scheme of things. We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively– the foreign content was 80 per cent, and we were 20 per cent.”“Now, even parents are advising their kids to go into music. They now understand that music is a business. It is a multi-billion dollar business that you can’t even joke with.’’


Quo non Ascendam. Writer. E-mail:

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