Sam Allardyce says Sunderland fans have made him feel loved again after his experience with West Ham’s “moaning” supporters.
He told the Sun on Sunday: “When I was at West Ham my wife would constantly read the supporters’ websites to see what new insults were being fired. It upset her but she couldn’t keep away from the screen.
“Now she’s been reading the Sunderland fans’ sites and she tells me the reaction has been very positive, which makes me very excited to get going.
“It’s nice to be loved, but at West Ham and Newcastle I was faced by passionate fans that made themselves heard if they weren’t happy.”