Rihanna signs with Samsung
Rihanna has reportedly signed a $25 million deal with tech giants Samsung over her upcoming album, Anti.
The deal will Samsung support the album’s release, as well as a world tour following it.
Samsung had previously worked with rapper Jay-Z on his album release, buying 1 million copies of his Magna Carta Holy Grail album.
Rihanna is signed to Jay-Z’s Roc Nation label, so there is already an existing partnership in place.
As part of the deal, Rihanna is expected to promote Samsung’s Galaxy brand of products, with Samsung also getting exclusive use of her videos.
Anti does not have a release date yet, but is expected to drop this year.