South African artist Emamkay‘s music has been described as both “space age hip-hop” and “electronica and soul music fusion.” He lists Flying Lotus and D’ Angelo, among others, as his musical influences and he offers potent experimental hip-hop and neo-soul vibes throughout his debut EP Theta. The Johannesburg-based MC and producer, however, isn’t concerned with using typical genre labels to describe his sound, “I grew tired of focusing on what’s supposed to be the next trend in the music industry. My genre is called personal. I play what feels good to me, not what would make one seem cool because they listen to it” says Emamkay in a press release.
The self-taught producer and ad copywriter seeks to make his mark in the creative sphere with Theta and we’d say that he’s definitely on the right track. Listen to the EP below, and read on for a brief interview with the musician in which he discusses his distinctive sound and tells us more about the production process behind Theta.