Uno July is half of the revivalist South African hip-hop collective Ill Skillz and, months into his solo career, the eccentric rapper is claiming to be South Africa’s best kept secret. The Cape Town MC dropped his first solo EP Best Kept Secret this past May, which he describes as “an avant-garde approach… drifting towards left field from the centre,” that boasts an energetic manner and desire to merge old-school hip-hop with “new age textures” in a way reminiscent of Kendrick Lamar.
Uno July’s first solo music video for “Skelem” is a stylish and recognizable work of art that displays youth simply enjoying being alive in the streets. What sets this video apart is the supreme editing skills and artistic vision of Tashinga Mutakwa combined with the undeniable charisma possessed by the rapper. Alternative angles, sporadic jump-cuts, aesthetically pleasing color palettes, futuristic silhouette shots and countless eye-catching filters are carved throughout “Skelem” making you want to hit the replay button if you blinked.