Video Review: ‘Local Rappers’ By Reminisce, Olamide And Phyno Is Massive, Though Falling In Between

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Mex is a champ. Dude is a proper master of the visuals given how he does this. The video is cool, and nearly makes up for all the audio lapses, but the wardrobe irregularities show a total inattention to details on the part of the production crew. In all, Remi scores some more points for this. Massive.

 

Brilliant product placement on this; Olamide spills the drink, Reminisce lets us see the can so that we know it is real. We love what ‘Local Rappers’ looks like.

 

Mex is a champ. Dude is a proper master of the visuals given how he does this. Great street imagery; no, good imagery but not great. Great is what Dagrin had on ‘Pon Pon’ or Vector on ‘King Kong’; those ones are dopeness, exactly what street imagery feels like.

 

Still, Local Rappers is good, brings the streets on screen like it is, kids jostling, shades on, hoodie, makeshift necklace and all of that. And then we spot the transition from rolling tires to hopping into a barrow or something. The moral here is even the lad in the street can dream. Super cool.

 

Mex and his crew take us to an abandoned warehouse on this, and the contrasting light features zaps our senses as we watch. It’s amazing how he makes something out nothing here. We love.

 

Repeat-worthy material here, obvious weaknesses regardless. The crew do justice to Remi’s theme on this, quite favorably too. We see a guy clad in black suit as he walks by, drops his case to brush the dust off a young man’s sneakers.

 

The implication of this is twofold;

  • Music is actually paying. Like real, structured music business can foot the bills and meal the family.
  • The ‘intelligentsia’ in the game are caving in. Having eaten rounds of humble pies, with heavy hearts, they are climbing down their high horses and accepting that language variations can do a lot but not impede the sound of good music. Nor determine the volume of record sales.

 

Somehow, I know you feel the urge to negate this second point then you remember that Andrea Bocelli at over 75 million records is one of the best-selling music artists and you swallow your pride.

 

Anyways, Local Rappers is as banging as they come, though we still maintain that Olamide and Phyno weren’t ace on it. The video is cool, and nearly makes up for all the audio lapses. We understand perfectly Remi’s need to dumb down and all that. We dig his courage to swim with the sharks, and wrestle with alligators. What we don’t understand is the low-budget females we see masquerading here in the name of video vixens. Cheaply dressed, out-of-shape females will not add anything to any rapper’s acclaim. Anything.

 

And for the record, there were mentions of Nike, Gucci and bla bla but what Mex and his gang bring to the party here is Le Coq Sportif or something of sorts. Weakness. Add this to what the vixens look like and what we have is wardrobe irregularity, and total inattention to details on the part of the production crew.

 

The guy who had his sneakers dusted looked too rough and dirty to be carrying naira or dollar bills. He could have used a bit of facial whatever before the shoot. We are talking about precision here, isn’t it? If Mex could do that much in all those areas of the shoot, he deserves some dressing down for letting us spot lameness here and there.

 

Summarily, massive joint. The aerial camera view mirrors the Lagos metropolis pleasantly. And Remi scores some more points for this after all said. Massive.

 

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Henry Igwe

Henry Igwe

Copywriter. Sanguine. God understands me.

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