A men’s magazine has produced its latest edition using ink infused with HIV-positive blood.
German monthly Vangardist asked three men living with the virus to donate blood for the project in a bid to break down the taboo associated with the disease.Each copy is wrapped in plastic with the message: ‘Break the seal and help break the stigma.’
The blood-infused ink was used for ‘every word, line, picture and page’ of the edition, according to those behind the project.
The front cover reads:
‘This magazine has been printed with the blood of HIV+ people. Now the issue is in your hands.‘
Vangardist hopes it will stop people seeing HIV as ‘old news’ and generate new debate about how to effectively manage the disease and ultimately eradicate the virus.
Julian Wiehl, publisher and CEO of Vangardist, said: ‘
‘The editorial team at Vangardist is committed to dealing with a wide variety of topics affecting our readers.’We believe that as a lifestyle magazine it is our responsibility to address the issues shaping society today.With 80 per cent more confirmed cases of HIV being recorded in 2013 than 10 years previously and an estimated 50 per cent of HIV cases being detected late due to lack of testing caused by social stigma associated with the virus.This felt like a very relevant issue for us to focus on not just editorially but also from a broader communications stand point.’