Facebook is definitely pushing the boundaries as it has launched a publishing platforms, Instant Articles.
Instant articles is designed to give a faster and interactive experience for reading articles in Facebook’s News Feed.
According to Facebook, the platform will reduce the amount of time it takes news articles to load on its platform.
‘Instant Articles’, news stories and publishers content takes an average of eight seconds to load, which is “by far the slowest single content type on Facebook”
This new feature means that users don’t have to click onto an organization’s site to see their stories.
These publishers make money from this new feature by selling ads in the pieces or participating in Facebook’s own ad programme.
“Fundamentally, this is a tool that enables publishers to provide a better experience for their readers on Facebook,” said Facebook Chief Product Officer Chris Cox.
“Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models.”
Instant Articles is starting off on Facebook for iPhone.
For now, the platform will feature stories from The New York Times, the BBC, National Geographic, NBC, Buzzfeed and other publishers.
Image via Fast Company