JAY-Z Makes History As He Launches New Tidal Streaming Service To Kill Off Spotify

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While we got carried away with the election collation and results announcements in Nigeria yesterday, somewhere in the US, history was being made.

A host of the biggest names in the music industry have joined forces to launch Tidal, a streaming service being billed as the first artist-owned platform for music and video.

Business men: Kanye West and Jay Z clap Alicia Keys after her passionate speech; the new system is subscription only and will cost users $20 a month, or $10 for a lower quality service
Business men: Kanye West and Jay Z clap Alicia Keys after her passionate speech; the new system is subscription only and will cost users $20 a month, or $10 for a lower quality service

Rihanna, Madonna, Beyonce, Usher, Daft Punk, Arcade Fire, Jack White and Kanye West joined a host of other stars as they were revealed as co-owners of the subscription service, which is the brainchild of Jay-Z.

Star power: Daft Punk line up on stage next to Beyonce; Monday's launch came after a huge social media push, in which the stars devoted their Twitter and Facebook pages to promoting Tidal
Star power: Daft Punk line up on stage next to Beyonce; Monday’s launch came after a huge social media push, in which the stars devoted their Twitter and Facebook pages to promoting Tidal

Unlike rivals Spotify, the service will not have a free tier – meaning the musicians stand to make more money from it.  Jay-Z, Kanye, and Beyonce unite music’s biggest stars to launch new Tidal streaming service to kill off Spotify and get a bigger cut for themselves (for $20-a-month)

Celebrity backing: Jason Aldean, Jack White, Daft Punk, Beyonce, Regine Chassagne, Win Butler, and Alicia Keys onstage at the Tidal launch event on Monday
Celebrity backing: Jason Aldean, Jack White, Daft Punk, Beyonce, Regine Chassagne, Win Butler, and Alicia Keys onstage at the Tidal launch event on Monday

Alicia Keys said the artists hope Tidal will ‘forever change the course of music history’ and ensure the viability of the industry at Monday’s launch event in New York City.

The celebrities – which also included Nicki Minaj, Jason Aldean, Usher, Arcade Fire and deadmau5 – stood in a line, and in solidarity by mostly wearing black onstage as Keys spoke to the audience at Skylight at Moynihan Station in Manhattan.

Selling the product: Quoting Jimmy Hendrix and Nietzsche, Alicia Keys did her best to sell Tidal to fans
Selling the product: Quoting Jimmy Hendrix and Nietzsche, Alicia Keys did her best to sell Tidal to fans

Keys called the event ‘a graduation.’

‘So we come together before you on this day, March 30th, 2015, with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history.

‘For today we announce of Tidal, the first ever artist-owned, global music and entertainment platform,’ Keys said.

However, details about the streaming service were vague.

The big meeting: The trailer saw the celebrities at the table Skyping famous chums as they discussed the launch of Tidal, which will allow artists to profit from their material and directly upload quality tracks
The big meeting: The trailer saw the celebrities at the table Skyping famous chums as they discussed the launch of Tidal, which will allow artists to profit from their material and directly upload quality tracks

WHAT IT WILL COST

The membership-based service – similar to subscription service Spotify – will provide music and exclusive video content that users can stream on computers, tablets and smartphones or listen to offline.

Unlike Spotify there isn’t a free service.

It is being offered to U.S. users at two price points: about $9.95 for standard sound quality and $19.99 for ‘lossless high fidelity sound quality.’

Tidal streams at 1,411 kilobytes per second – well above the 320 for premium subscribers of Spotify, which offers lower levels for free users.

All onboard: Rihanna, Nicki Minaj and Madonna hope to profit from the new service
All onboard: Rihanna, Nicki Minaj and Madonna hope to profit from the new service

Coldplay’s Chris Martin and Calvin Harris, who both appeared via video, are also co-owners.

‘Our mission goes beyond commerce, it goes beyond technology.

‘Our intent is to preserve music’s importance in our lives,’ Keys said.

‘Music is the language of love, of laughter, of heartbreak, of mystery. It’s the world’s true, true, without question, universal language.’

Each of the owners signed documents at the event as the audience screamed when they walked to a table in the center of the stage.

Signing on: Madonna climbs on the table as she signs a document as one of the high profile co-owners of the new service
Signing on: Madonna climbs on the table as she signs a document as one of the high profile co-owners of the new service

Source: MailOnline

Jordan Abiola

Jordan Abiola

Non-Conformist. Content Specialist for Entertainment & Pop-Culture. I am incredibly clear about my opinions, grounded in my own sense of identity and very assertive about being me so i am not easily swayed by what other people think of me. #TheJordanBrand

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