Float Like A Butterfly, Sell Like The Greatest: Muhammad Ali Signs Endorsement Deal With Under Armour

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Boxing legend Muhammad Ali has signed an endorsement deal with sporting apparel maker, Under Armour.

Under Armour and Ali, 73, signed a multi-year sponsorship deal for a “lifestyle apparel” line that launches next month.

The campaign seems to be targeted at the older folk, as today’s 30-year olds weren’t even born when Muhammad Ali fought his last fight against Trevor Berbick in December 1981.

Under Armour has been actively signing celebrities and stars to join its ever growing franchise, with the additions of supermodel Gisele Bundchen last year and Jamie Foxx and NBA superstar Steph Curry this month.




Quo non Ascendam. Writer. E-mail: wana@360nobs.com


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