Friday was indeed the “best day ever” for fans of Fifty Shades of Grey as well as anyone with a financial stake in the movie, as the much-discussed erotic drama began its box office domination with arousing $30.244 million.
The movie which was debuted on Friday included $8.6m worth of Thursday previews.
Forbes Publication reveals that among R-rated movies, it’s the fourth-biggest debut behind American Sniper ($30.6m), The Hangover part II ($31.6m) and The Matrix Reloaded ($42m), both of which oddly enough were Thursdays.
This is a smashing start, the biggest opening day in February history, to a most unusual would-be blockbuster.
Fifty Shades of Grey is an R-rated would-be franchise starter featuring a female as its lead and explicitly targeting adult women as its prime demographic.
Written, directed and based on a book written by a woman, anyone of those details would make it abnormal it today’s landscape. All of them combined are almost a statistical impossibility.
Regardless of whether you like the film or approve of its content, its unqualified box office victory is a huge deal and a net-positive for those like me who whine about gender parity in Hollywood.