Box Office: ‘Fifty Shades Of Grey’ Hits $30.2M On Friday

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Friday was indeed the “best day ever” for fans of Fifty Shades of Grey as well as anyone with a financial stake in the movie, as the much-discussed erotic drama began its box office domination with arousing $30.244 million.

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The movie which was debuted on Friday included $8.6m worth of Thursday previews.

Forbes Publication reveals that among R-rated movies, it’s the fourth-biggest debut behind American Sniper ($30.6m), The Hangover part II ($31.6m) and The Matrix Reloaded ($42m), both of which oddly enough were Thursdays.

This is a smashing start, the biggest opening day in February history, to a most unusual would-be blockbuster.

Fifty Shades of Grey is an R-rated would-be franchise starter featuring a female as its lead and explicitly targeting adult women as its prime demographic.

Written, directed and based on a book written by a woman, anyone of those details would make it abnormal it today’s landscape. All of them combined are almost a statistical impossibility.

Regardless of whether you like the film or approve of its content, its unqualified box office victory is a huge deal and a net-positive for those like me who whine about gender parity in Hollywood.

Datboyjerry

Datboyjerry

I am but your herald boy in the art of the pen.. An eccentric Environmental Biologist smouldered in the glorious epiphany of online journalism. If you ever find my article unduly insipid, sue me and i’ll refund you...

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