MultiChoice Nigeria has announced an additional price reduction of 30% on its new DStv Single View High Definition decoder, also known as the Zapper. This brings the new price to N11,500 from the previous N15,500, and a total reduction of nearly 60% from the original value of N27,500. The recently launched Zapper is a decoder that transmits in high definition, ensuring that customers enjoy their favourite programs in crystal clear picture and sound quality. Customers who wish to enjoy its full benefit need to be on either Compact, Compact Plus or Premium bouquets and have a HD compatible television.
The Zapper decoder is the most recent innovative offering from MultiChoice that packs quite the punch in value and output, considering its diminutive size. Speaking on the reason for its introduction recently, MultiChoice Managing Director, John Ugbe said “The Zapper is evidence that we are on a continuous technological advancement drive. It is now also more affordable to watch our top class content in HD. The introduction of the Zapper was planned to coincide with the ongoing AFCON tournament, and a special AFCON HD channel; SS5 HD on channel 225 has also been created for football lovers on both the Compact and Compact Plus bouquets.”
Speaking further on the value of the Zapper, Ugbe said “Ordinarily, a product of this value should cost up to three times its current cost, but our aspiration remains to make entertainment accessible to as many Nigerians as possible, even in HD, hence offering the Zapper at the extremely low price of N11,500.”
The Zapper is poised to change the way viewers watch television and according to Martin Mabutho, the General Manager Marketing, “Exposure to HD programs through the Zapper will only mean that subscribers are moving along with worldwide trends at such an affordable cost. At MultiChoice, we are champions of entertainment and we believe that some of the most poignant memories that bring families together are formed right in front of a television. We strive to make those memories even more vibrant and of course, clearer, as we continue to bring families together. In line with this, we recently introduced some intriguing family entertainment on Africa Magic; Windeck, Hotel Majestic, Calabash and so many more. In addition to family entertainment, DStv also has up to 10 news channels on its line up, and the forthcoming Nigerian elections will naturally be broadcast in excellent picture quality through the Zapper.
Mabutho also explained the company’s commitment to promoting original African production, “We support original African programming, and in furtherance of this, we will be proudly hosting the third edition of the Africa Magic Viewers Choice Awards (AMVCA) in a couple of months. The AMVCA is our way of encouraging African talent who tirelessly create cinematographic magic for our amusement and entertainment. This event has grown into a calendar event and without a doubt is the best award ceremony in Africa”
The Zapper is available at DStv dealer stores and MultiChoice offices across Nigeria.
For more information on the DStv Single View High Definition decoder, please visit www.dstv.com