Instagram, the photo-sharing app, has overtaken Twitter in user numbers after announcing it has 300m monthly active users taking, editing and sharing pictures of travel, fashion, art and food. The app, which is owned by Facebook after they bought it for $1Bn in 2012, , said its active user-base had grown by a third in the last nine months.
The update means Instagram has for the first time overtaken Twitter, which claimed 284 million active users at the end of September. Instagram chief executive Kevin Systrom revealed yesterday that more than 70million photos and videos are shared by its members every day. He also said the company was working to improve the experience by making accounts easier to discover, improving search and putting “verified badges” on the app’s many celebrity users, athletes and brands.
“We’re proud to announce that there are now more than 300 million Instagrammers. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.
‘Instagram is home to creativity in all of its forms, a place where you can find everything from images of the Nile River to the newest look from Herschel Supply or a peek inside the mind of Taylor Swift.’ He said
“We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague much of the web… we’ve been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts.” He also said.