Over 4.5 million tweets mentioned the #BringBackOurGirls hashtag according to Twitter. Oby Ezekwisili is the forerunner of the movement which is still ongoing as the girls have not been rescued yet. The hashtag raised awareness about the plight of kidnapped Nigerian school girls in Chibok and the international outrage caused the Presidency to react on the issue whereas it first ignored it even calling a falsehood from opposition party.
First Lady Michelle Obama as well as other international figures propelled the movement by taking pictures with the hashtag. The United States First Lady’s account has the #BringBackOurGirls tweet as the most retweeted tweet to date – a Twitter spokesperson said it it received 9 million impressions, meaning it was seen 9 million times.