According to the official press release, Tyra Banks launched this make-up line in order to give every girl around the world the opportunity to look as fabulous as they dream to look.
She says “TYRA beauty gives women the tools to transform what they’ve got into what they want. “Without makeup, I would have never been a supermodel. I don’t wake up with naturally sculpted cheekbones—I paint them on! I believe makeup is the great beauty equalizer,” says Banks. Expanding the definition of beauty is something that Banks has always preached, and TYRA beauty is taking a stance that natural beauty is kind of unfair. Not all women were born with naturally long lashes or plump lips, but every woman has the power to be fierce with TYRA beauty.”
The cosmetics experience launches with three high-tech pillars that each highlight a unique ingredient, story, or theme.
Tyra Banks is also offering the public the opportunity to become sales reps for the product. She calls them her Beautytainers
To read more, go to www.tyra.com
Credit: The mode official
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